What's the book about?

If you were a mouse trapped in a maze, and someone kept moving the cheese, what would you do?  What if everyone told you to accept the maze as given, embrace your limitations, put your head down and start chasing after the cheese?

I Moved Your Cheese tells the inspiring story of three unique and adventurous mice who begin to reexamine what others have taken for granted and to ask the important questions.  Rather than simply accepting their fate and dutifully chasing after cheese, Max, Zed, and Big break the rules, challenge the limitations and constraints others have accepted, and set out to create new realities.  

This book is motivated by a simple observation: Leadership, innovation, entrepreneurship, creativity, problem solving, business growth—and even personal growth—almost always depend on the ability to challenge accepted notions, reshape the environment, and play by a different set of rules...our own.  To succeed in these endeavors, we need to understand the ways in which we unwittingly limit ourselves.  As Zed explains to Max, “The problem is not that the mouse is in the maze, but that the maze is in the mouse.” 

Available Everywhere... and Selling FAST!

All Formats:  Order I Moved Your Cheese from your favorite retailer by going to the Buy Now page.  Available in all formats, including Hardcover, Audio, and e-book (for Kindle, iPad, Nook, etc.). 

Foreign Languages:  I Moved Your Cheese is also garnering tremendous enthusiasm around the globe: foreign language rights have already been sold in over 15 languages!

Personalized Editions for Your Company:  If you are planning to buy the book in bulk (>500 copies) for your company or organization, a "special edition" of the book can be published for you, with your company logo &/or a letter from you inside the book itself.  Go to the Buy Now page for more info.     

Learn More & Read Reviews

To learn more about the book or the author, or to read what others are saying about I Moved Your Cheese, please visit the Preface, About the Author, and Reviews of the Book pages. 

To read a Q&A with the Author, covered in HBS Working Knowledge, please visit

To read Customer Reviews on, Click Here.

About the Publisher

I Moved Your Cheese is being published by the amazing team of professionals at Berrett-Koehler.
Website Builder